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Read on to find out about options for search engine optimization and to see examples of what some SEO companies offer.
1. What is SEO? 2. SEO companies: overview
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SEO companies: overview

An overview of 5 SEO companies describing services offered by each of them, deciding factors and conclusion.

Sections: 1-Hit | Puretech Internet Web Marketing | Inteliture | WebEyeballs | HighRankings | What SEO Firms Offer | Deciding Factors | Getting The Results


1-Hit

1-Hit is a search engine optimization firm based in the UK. The company offers a range of optimization services, with its starter package priced at $59.95. This includes researching the appropriate keyword phrases to attract your target market, consultation on natural search engine optimization, optimizing the code on your website, assessing the popularity of your links and page rank and handling paid inclusion of your site in certain directories. Site submission to UK and other search engines is also available. The company also offers a number of free tools on its site which you can use to assess some of your search engine optimization needs. Detailed reporting is available with its SEO services.



Puretech Internet Web Marketing

Puretech (www.seopuretech.com) starts by assessing the SEO health of your website by doing an evaluation of accessibility, indexing in the search engines, validity of links, link popularity and meta keywords. The next step is to choose targeted keywords and the right search engines and directories to target. Services offered by Puretech include optimizing meta tags, content and code, improving the internal link structure of your site, suggesting additional domain names if needed, assessing link popularity, submitting links to search engines, analyzing site traffic and monitoring the effects of search engine optimization. The firm also offers customized SEO solutions after completion of a questionnaire. Prices for the optimization services are available on request.



Inteliture

Inteliture (www.inteliture.com) starts with research and analysis to make sure that the SEO solutions are tailored to each client. The search engine optimization services that Inteliture offers include: on page and off page search engine optimization techniques to aid sites in achieving high search engine ranking and being included in human edited directories, building link popularity for ranking and traffic, developing web page copy that is friendly to both search engines and human readers, website design, and managing pay per click campaigns. Inteliture's packages are priced at $395 for a website audit and SEO recommendations, $695 for competitive industry analysis as well as SEO. Search engine marketing packages start at $2,500, plus $1,000 a month.



WebEyeballs

WebEyeballs (www.webeyeballs.com) offers a wide range of search engine optimization services. SEO services include optimizing for a chosen number of key phrases, analysing current SEO needs and performing a competitive analysis, on page and off page optimization, optimization of the robots.txt file, creating new pages as needed, manual search engine submission, manual link building, validating pages and writing optimized page copy. WebEyeballs also manages pay per click campaigns, affiliate programs, internet marketing and offers web development services. Prices for the SEO packages are available on request.



HighRankings

Highrankings (www.highrankings.com) offers a wide range of services including in depth SEO reports and phone consultations. They'll even come to your company and do an in-house consultation or provide training, in case you want to do it yourself. In addition, Highrankings offers a full search engine optimization and site submission service, including content generation, on page and off page optimization, submission to search engines and directories, search engine marketing and link- building. You can find out the cost of the service by filling in a web form.



What SEO Firms Offer

As you can see, SEO firms differ widely in what they offer, although there are several elements they all have in common. Almost all SEO firms will consult with you about your business and will assist with research to determine the best keywords for your website. Once this research has been done, almost all SEO firms will optimize your site by including these keywords where appropriate in page content, in meta tags, in image descriptions and in other suitable site locations.

Search engine firms will also research the keywords that competitors are using and will use this to inform decisions about the direction your SEO efforts will take. In addition to these functions, many search engine companies will undertake search engine marketing, through paid inclusion in directories, manual submission to directories, building links by a variety of means, and carrying out pay per click marketing campaigns. In other words, you can get almost any SEO service you require, and some you may not even have thought about.



Deciding Factors

So what's the final deciding factor about whether to do it yourself, buy in the expertise you need or outsource it altogether? For most businesses this will be about cost. Here are some of the variables:
• If you are a small company with a small site and you already have the expertise in-house, this may be the cheapest SEO option for you, provided your SEO expert has up to date knowledge.
• You may also consider hiring an SEO expert to manage optimization tasks for your firm. This may be cost effective, as long as your SEO expert stays with you, but could cause a big problem if s/he leaves the firm.
• If you are a large company with a large site, unless you have a large team of SEO experts, you can either get advice which you can implement yourself or buy in a consultant or team of consultants to do the job.

Whichever option you choose, search engine optimization is a professional task. Although you can do research and undertake some tasks yourself, this may not be practical for a large site.



Getting The Results

What most people want to know is how quickly they will see the results of their SEO efforts. Because search engines update their indexes every few weeks, it can take this long to begin to see the first results. Additional SEO tasks like link building and search engine marketing can also help to boost your ranking, which is why so many SEO firms offer them. It is important to realize that SEO is an ongoing process which needs to take changing search engine algorithms into account. Since search engines update these regularly to prevent attempts to manipulate the results, SEO will have to be done over and over again.